AI Insights · Timothy · July 2025
Top 5 Free-to-Play Games in Europe: Q2 2025 Performance
Discover the performance trends of the top free-to-play games in Europe during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top free-to-play games on the unified platform in Europe showcased diverse performance trends. Here's a closer look at their weekly metrics:
Block Blast！ from Hungry Studio saw fluctuating weekly revenue, peaking at $20 in late June. Downloads remained robust, generally above 1M, with a slight dip mid-quarter. Active users showed a gradual decline, starting at 32.4M and closing at 25.1M.
Roblox by Roblox Corporation experienced a steady rise in weekly revenue, reaching over $3M by the end of June. Downloads increased, culminating in 878K in the last week. Active users consistently grew, starting at 43.1M and ending at 57.3M.
Vita Mahjong from Vita Studio maintained stable revenue, hovering around $6.7K at quarter's end. Downloads were steady, peaking at 629K in early June. Active users showed a positive trend, climbing from 4.1M to 5.2M.
Subway Surfers by Sybo Games ApS had consistent revenue, with a peak of $25K in early June. Downloads generally exceeded 500K, with a significant peak of 599K. Active users saw fluctuations but closed at 15.8M.
Kingshot from Century Games Pte. Ltd. showed impressive revenue growth, starting at $537K and reaching $2.1M. Downloads peaked at 768K in late May, while active users rose to 868K in early June before stabilizing.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of free-to-play gaming in Europe. For more detailed analytics, visit Sensor Tower's platform.
